When talking about restaurants, word of mouth plays a significant role in getting you, new customers. Word of mouth is not only confined to the things that your customers have to say about your restaurant, but it also refers to what your restaurant employees have to say about your restaurant. Therefore, it is important to make sure that your restaurant employees sing praises about your restaurant.
Having your restaurant employees act as your brand advocate could bring you many benefits such as higher reach to the target audience, increase sales, less expensive mode of having goodwill, and etcetera.
We have conducted research on restaurant employees and identified some simple ways through which you could turn your restaurant employees into your brand advocates. Here is what you need to do:
1. Develop a culture
It is very important to build a motivating and supporting environment for your employees. It could help them feel good towards the restaurant, and people prefer being associated or connected with the place, organizations, or people that they feel are good. The more a person feels associated with something, the more that person could speak positively about it. Try to create a peaceful work environment for your restaurant employees, as much as possible.
2. Getting branded apparel could help
You might be wondering how apparel is linked with a restaurant? We would tell you how. The more people would get to see the name of your brand, the more they are going to remember it. This would also act as a medium of your advertisement along with enhancing the association of your employee with you. Proving your employees with your branded apparel could bring you fairly higher sales due to the reason we have mentioned.
3. Allocate time to team building activities
This practice is getting very common among the top organizations around the globe. You should also allocate some specific time for the team building activities with your employees and make sure that you also participate in this activity. This would help you to make your employees more interested and excited about being a part of your restaurant. This would also help enhance the synergy of your restaurant.
4. Identify the extroverts in your restaurant.
Every organization has a mixture of people, quite similar to your restaurant. You have to identify the employees in your restaurant that are extroverts, good at making friends, and have a larger circle. Encouraging them to be your brand advocate, as this would enable you to spread word of mouth more quickly.
5. Aligning your branding with personal branding
Every organization needs to synchronize the restraining branding with the personal branding of its employees. You should be able to tell your restaurant employees that their personal branding and restaurant branding would be aligned. Once an employee begins to feel that their personal growth is aligned with the growth of the company, then they would even go out of the way for your restaurant.
