You just started your own restaurant business and are eager to dive into a successful venture. But it isn’t as simple as that. If you wish to expand your business, marketing is a pertinent aspect that you should consider seriously. Any effective marketing manager will make sure to utilize the technology in the best possible way for maximum branding. Business owners have different interview questions for a marketing position up their sleeves. Here are some of the important questions that you need to ask your marketing manager in addition to the general stock of questions.
#1 What Do You Know About Online Marketing Terms?
Remember that, to sort out the Instagrammers from the real marketing managers, you need to make sure that they are aware of the technical terms related to online marketing. You can’t expect your business to boom if you hire someone whose only job is to capture pretty pictures and post them on Instagram. A good marketing manager will be aware of PPC (pay per click), CPC (cost per click), SEO (search engine optimization), CMS (content management system e.g. WordPress), SWOT (strengths, weaknesses, opportunities, and threats) et cetera.
#2 How Will You Manage Social Media Marketing?
A smart marketing manager will know that posting once or twice in a day on a few basic social platforms and ticking the task off the list is not enough. For your business to truly reach customers you need to post on all the social media platforms in addition to Instagram, Facebook, Twitter. Posting several times a day will make sure that the restaurant stays in the feeds of the target audience.
#3 How Will You Increase the Ranking of Our Website?
One of the interview questions for a restaurant marketing position should be that how can the manager increase the rankings of the restaurant website and attract more business opportunities. SEO optimization is necessary to bring the website on top position in google searches and this is a pertinent aspect of digital marketing which plays a major part in the success of your business.
#4 Will You Be Willing to Outsource Work?
No one can be the master of all things. Likewise, there are times in marketing when third party companies can offer increased exposure and digital marketing services at a very minimal price. Will your marketing manager seek services from third parties? If yes then does he/she have any reliable sources available?
#5 Can You Prepare A Mock Press Release:
To check the creative and content writing/presentation abilities of the candidate, you can prepare a mock press release and ask the candidates to write the press release on the spot.
#5 How Will You Spend A Large Budget?
To check the psychology and the priorities of the candidate you can ask them this question to know about their behavior in such situations. This will show how they will benefit the business in costs.
The aforementioned points are some noteworthy interview questions for a restaurant marketing position. Ask these questions in addition to the traditional ones when hiring a marketing manager if you intend to escalate your business in a growing modern society.
