Snapchat is one of the most widely used social media marketing tools for restaurants. With more than 187 million daily users sharing 10,000 snaps every second, Snapchat is gaining popularity among the millennials with every passing day.
All the well-renowned, big restaurant chains are investing huge sums of money for the promotion of their brand through Snapchat. If you’re a restaurant owner yourself, do not take Snapchat as an application that is only used for fun purposes. You can easily reach out to all your local customers with the help of Snapchat.
1. Download Snapchat And Make Your Restaurant Account
Start by downloading the application on your smartphone and make the account with your restaurant name as the username. The name has to be unique, so if your brand name is already taken, try adding some numeric digits or your location to the end of your username. Take a snap of your décor or food and send it to all the people in your Snapchat contact list. You can also upload it to your story for people to view it if you don’t want to be intrusive.
2. Increase Your Friends And Followers
Once your account is set up, you’ll get a Snapchat code. Post this code everywhere you can. For instance, you can put it up on your restaurant website, your Facebook and Instagram stories, or upload the code on the display pictures of your Facebook and Instagram. Other options include your restaurant menu, flyers, and posters. There are several other options as well. Just make sure you post it everywhere your target audience can see it.
3. Ways To Promote Your Restaurant Using Snapchat
Now that you’ve set up your account and added a considerable amount of people, you should start figuring out ways to generate more revenue through Snapchat. Read on to learn a few effective approaches:
4. Snap Everything!
Written content may be important, but people are always more attracted to pictures and videos. Through Snapchat, you can send live updates from the restaurant to your followers. Make sure you send them time-relevant snaps. Let’s say, if the weather is hot, send them or put on your story a picture of a cold beverage. People prefer coffees, milkshakes, and snacks when they’re on their way to their workplaces, so your morning snaps can include all these items.
5.Make Your Customers Market Your Brand
Nothing beats word-of-mouth influence marketing. Nowadays, you don’t have to sit and wait for your customers to first be satisfied with your products and level of service and then spread it out in their circles. You can encourage your customers to send snaps and upload stories of your restaurant. To motivate them, you can offer them a 10% discount on their bill for snapping their food.
6.Offer Snap Discounts
The best approach of enticing customers towards your business is by offering discounts. You can send snaps directly to all your friends/followers, offering them a particular percentage of discount on ordering online or on dining in. People are moved when they receive a snap from a brand, but make sure you don’t spam. This can also lead to customers speaking positively about your restaurant.
7.Make A Snapchat Geofilter For Your Restaurant
If you have ever used Snapchat, you would have noticed interesting captions, logos and filters appear when you swipe left after snapping a photo. If you’ve allowed the application to access location, these filters show area-specific logos and filters. These are called geo filters. Once your Snapchat account has matured, you can create a geo filter for your brand that will appear only when near your restaurant. Sending your snaps with your geo filter creates a better impression, and your customers will also add the filter to their images.
8. Let Others Handle Your Snapchat Account
Snapping pictures of delicious food and your restaurant décor is great, but at a certain point, people get bored of seeing the same kind of content. You can bring this change by handing over your account to one of your workers for a day. Tell them to snap everything they are doing. The exterior of the place, interior, all the activities they’re doing like opening up the restaurant, serving customers, kitchen operations, decorating the place for a special event. All these things will connect people with your brand to a whole new level.
