The restaurant industry is one of the most booming industries in the world at the moment. Irrespective of any situation, such as a pandemic, people do not want to stop eating good food. This became possible due to facilities like online ordering through different food delivery applications like Uber Eats, GrubHub, DoorDash, and Foodpanda. However, many restaurants are now getting inclined towards designing their own food delivery applications. Before we start with how should a restaurant build its own food delivery application, let’s gauge the reasons why one should even bother to think about designing a personal food delivery application for their restaurant.
WHY A RESTAURANT SHOULD DESIGN ITS OWN FOOD DELIVERY APPLICATION?
REASON # 1:
The restaurant has to pay high rate commissions to third party ordering applications. The commissions are usually as high as 25-30% (Uber Eat),10-25% (DoorDash) and 5-15% (GrubHub).
REASON # 2:
The second main reason why restaurant owners need their own food delivery application is the unavailability of third-party delivery services in the area where the restaurant is located.
REASON # 3:
Third-party delivery companies are often overburdened with orders from different restaurants that usually cause a delay in the delivery time. This ends up making the customers dissatisfied which affects brand loyalty greatly.
HOW TO BUILD A FOOD DELIVERY APPLICATION?
Once a restaurant decides to build its own restaurant delivery service software, the next step is planning how to build one. The best of the food delivery applications possess the following features to provide exceptional delivery services and to accommodate as many customers as they desire.
- A SIGN-UP FRONT PAGE:
This is an important feature that will help in enhancing brand loyalty and help in tracking user information. It should allow a user to sign-up by making an account with an email password or to sign-in while using other third-party services such as Facebook etc.
- CONVENIENT USER PROFILE:
When the user logs into the ordering system, he/she should be able to access their profile with options like past payments, order history with the option to reorder, and the ability to save favorite restaurants and menus for added convenience.
- RESTAURANT SEARCH/LOCATOR:
This is a very important feature and must be incorporated into the system in a way that showcases the list of the restaurants that are closest to the customers, along with a filter option that will help the customers to order from their preferred restaurants offering their choice of cuisines.
- VARIETY OF PAYMENT METHODS:
An ideal online ordering system offers a range of options for payment methods. The app should allow customers to order using coupons, COD, credit cards, PayPal, etc.
- AN EFFICIENT TRACKING SYSTEM:
An additional feature that notifies the customers about their food (placed, being prepared, on its way) is a great add-on that will keep the customers in the loop about their orders.
For a restaurant to upgrade its customer satisfaction and boost its revenue, designing its own food delivery application is the right way.
